top aid to new york city mayor michael bloomberg is also scheduled to attend. tomorrow he'll meet with advocates for sportsmen and women and gun ownership groups. also representatives from the entertainment and video game industry. let's go to that nra meeting. how much of this will be show? how much of it is substance? probably a lot more show than anything. something if you think about it had to be done for appearances on both sides. and it probably is more about pr than anything else. the nra, which is sending the director of federal relations for its lobbying arm told nbc simply, quote, we got an invite late friday. we are sending a representative to hear what they have to say. >> the nra says it's here to hear what the white house has to say. so if you guys are here to listen to them, they're here to listen to you -- >> the process is designed to get input. >> broadly, the white house has two options when it comes to guns. either incremental change like making a push for banning high capacity magazines, improving mental health screenings, or a big bold pac